We at POPxo just announced the launch of #POPxoShop – our e-commerce platform selling private label merchandise. We are all set to enter the world of retail with products that are well-priced and designed to appeal to our audience.
Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online – our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.
We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis – now we hope to wow you all with our private label offering.
Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17 million users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalisation.”
Just like our content, POPxo’s merchandise has been designed especially for our users. With five collections to suit every mood and personality, we are offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. We will expand into fashion and beauty over the next few months.
From design to production and distribution – we are running the entire process in-house and via our partnerships with service providers. It is very exciting to launch e-commerce for a brand that is loved by millions.
Take a peek at our debut collections:
POP Woman
Sugar meets spice in this collection. The “POP Woman” knows her style, speaks her mind, and isn’t afraid to match hot pink with saucy red. And this collection is perfect for her!
So Desi
Know someone who has a flair for drama? Who spouts Bollywood dialogues in everyday conversation? POPxo’s “So Desi” collection is right up their alley. After all, why say gold when sona sounds so much better?
Wanderlust
Can’t stay in one place? The “Wanderlust” collection is meant for the girl with a traveller’s heart. From summer tote bags to pretty notebooks, everything here reminds you to take a break. Did someone say beach?
My POPxo
It’s the signature line for millions of POPxo fans out there. POPxo is all about strong, powerful women who are not afraid of their feminine side and who embrace all that’s good and happy in the world. Reflecting this, the POPxo collection is all about pretty pastels and self-affirming thoughts.
Boss Woman
If you’re going to take over the world, then you need your tools to remind you of your mission every – single -day. This is why POPxo’s “Boss-Woman” collection is just what you need. Diaries, laptop sleeves, phone covers, everything here will remind you that you’re a #bosswoman all set to take on the world.
Between these five distinct, eclectic, and equally fun collections, you are sure to find something you love! Now what are you waiting for? Let’s get shopping ladies!
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