I’m chuffed to announce that POPxo has partnered with PopSockets, a global leader in the mobile accessory space, to launch an exclusive range of PopGrips, an expandable, collapsible grip and stand for your phone.

The PopGrip collection has been designed keeping in mind all of you – the modern millennial women who are fearless, fun and love to experiment with their style. From 90s characters like the Powerpuff Girls to popular catch phrases that every girl would love, this collection has it all. The collection starts from

Rs 695 onwards and is available on POPxo Shop.

Both POPxo and PopSockets are young and dynamic brands offering lifestyle products enabling the millennial audience to express themselves. The data-driven female-focused designs carried onto the original PopGrips make for fun fashion accessories apart from being high on utility. (Lord knows the difference a sturdy pop socket makes while clicking a selfie!)

The collaboration reinforces our commitment to offering quality well-designed products and the launch further strengthens our narrative of integrating content with commerce.

Did you know? PopSockets has sold more than 160 million grips globally and has become a staple on phones around the world. PopSockets exists to change the world for the better with innovative, magical products and community-empowered activism. Products include the PopGrip, PopTop, PopWallet, PopThirst and PopMirror, all designed to increase the functionality of devices use daily.

Siddharth Gadodia, CEO at Upbeat Retail, stated, “We are very excited to announce this partnership with PopXO, we felt that both brands have a very similar approach towards a young and modern millennial audience, and this tie-up would bring out designs that resonate very well with them.”

Don’t forget to enhance your phone with the coolest new accessory in town. Do check them out at the POPxo Shop and ‘Grip’ one before they’re gone!